Amita Paul is a bright entrepreneur of the social media generation. She founded and led to the fast growth of her company, ObjectiveMarketer. This pioneering social media startup was acquired by Emailvision in early 2011, where she continues to head the development and strategies for the Social Media products. Amita, who has been named one of the successful women entrepreneurs by Women 2.0 organization, is actively involved with, and evangelizes the adoption of social media as a business channel. Her special areas of interests include helping businesses converge traditional and emerging media as a coherent marketing and communications channel.  Amita has authored the book “Social CRM for Dummies” and regularly speaks on topics related to entrepreneurship, social media – technology and strategies, and on issues that relate to women in business.

Catherine Edwards is an executive marketer and senior communications consultant within the cloud computing, SaaS, security, Internet technology and healthcare sectors. Catherine achieves milestone results throughout the marketing discipline and is proficient in new product introductions, business and market development, partner and channel management, press and analyst relations, corporate positioning and integrated marketing communications and events management.
Catherine has a proven ability to launch companies, bring new products to market, create brand and enter new markets. She was previously Communications Director at CloudPassage, ResponseLogix and Altor Networks. Catherine holds a MBA from Boston University.

She was previously Founder of Software Product Marketing Jobs/eGroup and CEO, founder of RealCommunities as well as COO, co-founder of GolfWeb, which was acquired by Sportsline. Prior to that, she was Instructor, Software Product Marketing & Management, Online Communities, Standards at the University of California at Berkeley where she taught evening courses to industry professionals. Prior to that she was Director, Software Product Marketing and Management & Standards at Sun Microsystems and Group Manager, product marketing and management at Data General Corp which was acquired by EMC. She started her career as a Senior Software Engineer at Bank of America.
Cynthia is a graduate of Massachusetts Institute of Technology - Sloan School of Management where she earned her MBA in business and the University of California at Berkeley where she earned her BA in Chemistry & Computer Science, and also did Computer Science Graduate Course work.

Deepika is a results driven, dynamic, people-oriented business professional with expertise in brand management, marketing iOS and Android gaming apps and social media for profitable customer acquisition, conversion and retention. Published author & award-winning entrepreneur.  She is heading the marketing for Fierce Wombat Games. Advisor to social mobile gaming incubator, Yetizen and a few startups. She is an early adopter of technology & always loves the challenge of working on things that have never been done before. You’d think she has been doing marketing in the gaming industry for quite a while, but WRONG! Deepika actually started out as an Engineer but ended up in gaming by accident while completing her MBA in marketing. And to think, she had one time thought people wasted time playing games. Nowadays, Deepika loves wasting her time playing games. She loves to travel. Deepika has backpacked through different countries such as Europe and Asia. Her goal next? Machu Picchu.

She is a seasoned business leader with 13 years of management and operational experience in building and leading strategic marketing initiatives and partnerships, driving ecosystem development, and managing operational strategy. She was previously Director of Marketing at Bytemobile, Sr. Director of Marketing at July Systems, Inc., CEO/Co-Founder at Taraa, Inc., Director of Marketing at iCelerate, Inc., and Director of Marketing & Alliances at Cloudwise. She is a graduate of Asian Institute of Management Bharathiar University and currently serves as Program Chair at MIT/Stanford Venture Lab – VLAB.

She is responsible for the Institute’s overall branding, public relations, social media, collateral and communications.. Prior to coming to the Anita Borg Institute, Jerri was Director of Marketing for IP Unity, a Silicon Valley startup and managed the communications for their 2007 merger. Jerri has worked with a variety of companies in marketing positions including Nortel, Frontier, CNET, Inc., LinkAir and HighWired. Jerri holds a BA from Mount Holyoke College and an MBA from the William E. Simon School of Business Administration.

Joyce is a Vice President and Banker in J.P. Morgan’s Private Wealth Management Group in San Francisco. She provides customized solutions to clients needing the complete services offered by a premier global bank, including credit, wealth management and estate planning. Joyce and her team deliver strategic advice and resources for the entrepreneur, executives and professionals. Prior to her current role I founded five companies and consulted with many others in diverse industries with a technology base. Joyce earned her MBA, Marketing, economics from Santa Clara University and her BA, Liberal Arts, English Literature from University of Illinois at Urbana-Champaign.

Prior to launching FountainBlue, Linda was director of marketing and business development for a nonprofit and was an early employee of three start-ups in the software space. Linda also launched and grew her first company, a technical web consulting practice, to over 4 million in sales with a 38 member staff and a 96% customer satisfaction rate. Her first job was an elementary school teacher in Silicon Valley.

Ms. Baldrica joined NASDAQ in 1998 as a Managing Director in the Corporate Client Group working closely with many of NASDAQ’s most recognized listed companies including Cisco, Yahoo and QUALCOMM.  In 2007, she moved to Product Development as an AVP responsible for development of a patent pending (serial number 12/489,661) trading engine for pricing a derivative security designed to serve as an alternative method for determining stock option expense. 

Ms. Baldrica has more than 20 years experience in capital markets consulting working with such Fortune 500 corporations as AmFAC and SAIC. She has a BS in Organizational Behavior from the University of San Francisco and resides in Los Altos, California. 

Monali is responsible for Salesforce.com technology team supporting sales and marketing processes across all of eBay properties such as eBay, PayPal, BillMeLater, etc. Her weekly communication includes teams in almost every continent North America, South America, Europe, Asia and Australia. Her current role is exciting because she is building sales technology organization that can support all eBay properties.
Prior to PayPal, Monali was Director of field marketing at Interwoven, responsible for global integrated marketing campaigns and sales enablement. She closely worked with President and CMO to track effectiveness of both sales teams and marketing campaigns.